“We’re in the endgame now . . .”

Just your average Thursday.

A few hours ago, Marvel dropped the latest trailer for the upcoming Avengers: Endgame. Though it regurgitates a handful of scenes from last year’s trailer, we finally have a fully fledged glimpse at our remaining superheros as they prepare to take the fight to Thanos and, hopefully, find a way to rescue those who perished when the mad titan fired his infinity gauntlet. We even get a fun look at Brie Larson’s Captain Marvel and Chris Hemsworth’s Thor. Notably missing from the trailer, however, is the big bad himself. First, let’s talk about what iin the trailer.

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The trailer wisely presents our heroes where they’re likely to be at the onset of the film. Which is important considering how quickly Infinity War had to get the ball rolling to wrap up at around the 2hr 45m mark. Though the Russos have gone on record stating that Endgame will finish at around three hours, there’s no doubting that the film will use every available inch of real estate to provide us with the kind of spongy CGI action, superhero power-poses interspersed with witty dialogue, and the surprisingly effective emotional beats we’ve come to expect from this franchise.

The trailer opens with a montage of color-corrected scenes from previous films, more than likely to invoke the sort of “how the hell has it been eleven years since Iron Man” nostalgia many a nerd is feeling right now. We see Tony Stark escape the desert cave in his prototype Iron Man suit and Steve Rogers ruminating on his journey from gun-ho soldier to the de facto leader of the Avengers. It’s a pleasing transition, one that occurs so quickly that it’s easy to forget the massive gamble Marvel took trying to make this cinematic universe happen.

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We can’t linger on the nature of contemporary blockbuster entertainment, however. The trailer needs to reacquaint us with those most notably absent from the previous Avengers, mainly Jeremy Renner’s Hawkeye and Paul Rudd’s Ant-Man – both receiving a fair bit of screen time.

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Que the bombastic brass of that mighty Avenger’s theme song. The remainder of the trailer has Scarlett Johansson’s Black Widow issuing the mission statement for the group. They have to try and take down Thanos, they owe it to those “not in the room.” And it’s interesting that ScarJo has such a presence in this trailer. Chris Evan’s Cap is given particular reverence, especially as the music swells, but it’s Johansson’s narration that pushes forward the darker, near desperate tone of the images.

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The way these shots are framed (remaining fully aware that the scenes selected for a trailer strike that alluring balance between aesthetically pleasing and intentionally ambiguous), definitely suggest that the sinking feeling audiences felt as Thanos snapped is fingers won’t be letting up until (hopefully) the credits role. They’re desperate and, from what I can see, are approaching this decade-in-the-making climax with the kind of fatalist sobriety that only an expired contract could provide. As far as the color palette and composition of the trailer is concerned, don’t expect this film to let up on the doom and gloom.

And then, in the final few shots, heroes clad in fresh white armor ready themselves, repeating “Whatever it takes!” as quick splashes of action lead in to the title card. Fanfare. And scene.

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But where’s Thanos? The big purple world eater? Sunbathing in that cornfield from the teaser?

Honestly? It doesn’t matter.

That’s my thesis. We know the threat, we’ve seen what this particular big bad (who finally proved Marvel’s villain problem had more to do with the aforementioned nature of blockbuster entertainment than the aptitude of their writers) is capable of. The threat is cosmic, omnipresent. The teaser gave us a hint as to his current whereabouts, and we know he took an axe to the chest thanks to Thor, but so long as he has that infinity gauntlet, we need only bask in the forlorn temperaments of the heroes left standing.

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Marvel’s marketing department is smart. Infinity War was only the third movie in history to earn over two-billion dollars at the worldwide box office during its initial release. The world over is familiar with Thanos and the threat he poses. Marvel needs only to remind us all that the film hits theaters April 26th, 2019. In fact, his absence from the promotional material lends an added anticipation for his reveal in the film. Marvel’s made billions veiling this character until the last possible minute. Why would they change course now?

Additionally, at this point in the franchise the presumed quality of the film is irrelevant – this is cinematic history. As the trailer seems to suggest, look how far we’ve come. Whether by formula or genuine innovation, this franchise is culminating into something we’ve never seen before.

Superhero fatigue be damned, I’ll be there opening night.

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Thanks for stopping by the blog today. I’ll have more content available for you soon.

Until next time.

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