Happy Monday

Good morning, dear reader. I hope your weekend went as well as Disney’s. If you were one of the many in attendance at theaters across the country this weekend, you may have noticed a fun little movie (or a familiar face passing out Snow Caps) by the name of Captain Marvel causing quite the stir.

According to Brad Brevet and the crack-team of money-trackers over at Box Office Mojo, the twenty-first entry in the Marvel’s super-powered cinematic universe opened to a whopping $153 million dollars in North America. This represents not only the third highest March opening of all-time not accounting for inflation (like the big-wigs give a damn), and represents the seventh largest opening weekend in the franchise. Brevet & Co. are quick to point out comparable openings in The Dark Knight ($158.4m), The Hunger Games: Catching Fire ($158m), and Rogue One: A Star Wars Story ($155m) – the latter of which went on to gross north of $500 million domestically and over $1 billion worldwide. We’ll get in to Captain Marvel‘s potential in just a moment.

Based on current estimates, here’s the weekend top ten, March 8-10, 2019:

Film – Weekend: Total Domestic / International / Global | *New Release
  1. *Captain Marvel – $155m: $155m / $302m / $455m
  2. How to Train Your Dragon 3 – $14.6m: $119.6m / $315.5m / $435.1m
  3. Tyler Perry’s A Madea Family Funeral – $12.05m: $45.8m / $235k / $46.1m
  4. The LEGO Movie 2 – $3.8m: $97.1m / $67.3m / $164.4m
  5. Alita: Battle Angel – $3.2m: $78.3m / $304.3m / $382.6m
  6. Green Book – $2.48m: $80.1m / $162.1m / $242.2m
  7. Isn’t it Romantic – $2.41m: $44.1m 
  8. Fighting with My Family – $2.18m: $18.6m 
  9. Greta – $2.16m: $8.2m / $800k / $9.05m
  10. Apollo 11 – $1.3m: $3.7m

Total Weekend Box Office: $206.8m

Yes, it’s startling to see a single Disney vehicle comprise over 70% of the total weekend gross, but remember – they own us it’s worth remembering that this film had a lot hinging on its success. Brie Larson’s titular character, one Carol Danvers, is rumored to play an integral role in the upcoming Avengers: Endgame. The hype train started for Captain Marvel will invariably carry us up to the ensemble’s next clash with the universe-rending Thanos. As far as the numbers are concerned, the rest of the MCU has a 2.76x multiplier when calculating their final domestic runs – which Brevet suggests will land Captain Marvel somewhere around $420 million by the time it leaves theaters. That’s a far cry from the phemon that was Black Panther, and well short of Wonder Woman’s final domestic cume, but still worth celebrating. It also has the rest of March to itself, as DC’s much-anticipated Shazam! won’t hit theaters until April 5.

Universal’s How to Train Your Dragon: The Hidden World came in second place. So far, the film is tracking to outpace its predecessor, How to Train Your Dragon 2, which ended its domestic run with $177 million. However, at the same point in its release, How to Train Your Dragon was $20 million ahead of where The Hidden World sits now. The first film ended with a North American total of $217.5 million unadjusted for inflation – it’s doubtful that the third will pass it. As far as Worldwide totals, with only three weeks under its belt The Hidden World sits only $30 million behind the first film and has plenty of time to catch the impressive $621.5 million global total of the second.

In third is Tyler Perry’s latest Madea romp. It somehow made over $12 million. It currently sits just $2 million shy of the $47.3 million domestic total of Boo 2! A Madea Halloween, and will more than likely pass it by next week. Assuming it takes another 55% drop in revenue week over week, we can expect it to pass the original Madea, A Madea Christmas, and Big Happy Family – which finished its run with $53.3 million.

In fourth is the Phil Lord and Chris Miller written The LEGO Movie 2: The Second Part, which has already outpaced the $59.2 million domestic total of the Ninjago movie – surprising exactly no one – but it has a ways to go before approaching the $175.7 million take of LEGO Batman, or the $257.7 million of the original LEGO Movie. Even the considerable wit of Lord and Miller, paired with the less-than-considerable charm of Chris Pratt, is struggling to reach its audience (comparatively speaking, of course.)

In fifth is the Robert Rodriguez directed, James Cameron produced, Alita: Battle Angel. Early reports had this film pegged as a flop, seeing as its domestic haul has yet to approach 50% of its huge $170 million production budget. What’s saving it, and is surely pleasing the executives at Fox, is the considerable attention the film is getting overseas. It’s so far amassed $304 million outside of North America, over a third of which earned from China.

Coming in at sixth is the Academy Award for Best Picture winning film Green Book. The film, which has seen considerable controversy for not only its portrayal of racism in the south, racism in general, its depiction of Dr. Don Shirley, the silencing of Shirley’s surviving family, its production values, its script, its acting, its directors, and the Best Picture acceptance speech failing to mention Victor Hugo Green, Dr. Don Shirley or his family in any way. Regardless, people are still seeing it, enough so that it has managed to earn nearly $250 million at the worldwide box office. Remember folks, the man who forced Jason Alexander to wear a prosthetic elongated tailbone in Shallow Hal now has an Academy Award for Best Picture. Dark times, indeed . . .

In seventh is the Warner Bros. / New Line “what if?” comedy, Isn’t it Romantic, starring Rebel Wilson. I know nothing about this movie.

In eighth is the MGM “indie” film Fighting with My Family, which has relied almost entirely on Dwayne “The Rock” Johnson’s Instagram account for marketing. Props to director Stephen Merchant (talented in his own right) for recognizing that the single greatest marketing tool he had at his disposal was The Rock, who stars in the film as himself – a true departure for him. He’s surrounded by actual talent in Lena Headey, Nick Frost, and newcomer Florence Pugh. So far it’s managed $18.6 million in the states, and could manage closer to $30 million by the end of its run.

Rounding out the top ten is the Neil Jordan drama, Greta, which I hadn’t heard of before writing this, and the riveting, previously IMAX-exclusive NASA documentary Apollo 11. If you saw First Man and found yourself yearning for more – go see this film.

Next week we have a slew of early year doozies seeing wide release:

The animated Wonder Park hits theaters, and maybe you’ll take your kid? Maybe? Perhaps just find a sitter? Go out on the town? Enjoy yourself, for once? Don’t you deserve it?

Haley Lu Richardson and Cole Sprouse star in the teenager-with-illnesses-fall-in-love-or-whatever film, Five Feet Apart. One of them dies.

And then we have the film clogging your social media feeds and preventing your YouTube videos from loading, Captive State. Aliens attack the planet. Do you remember Chronicle? Battle: Los Angeles? No? Just checking.

That’s it for this box office update, everyone. Thank you so much for stopping by. I do hope you enjoy the rest of your week. Stay tuned for more content from yours truly.

Until next time.

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